The Franchisee of the 2024 Year Award
The Franchisee of the Year awards recognize outstanding franchise owners from International Franchise Association (IFA) member brands across industries, honoring their incredible contributions to their communities and their successes in business. This year, John Colon, a proud franchise owner with Wise Coatings, was among the celebrated recipients at the IFA Annual Convention held in Las Vegas.
John was recognized for his exceptional leadership and dedication to the Wise Coatings brand and his local community. He joins an elite group of franchise owners celebrated for their commitment to excellence, innovation, and community impact.
“Franchisees of the Year represent the very best of franchising,” said Matt Haller, President and CEO of the International Franchise Association. “They embody the American Dream, create economic opportunity, serve their communities and show what it means to go into business for yourself, but not by yourself. We are proud to recognize these entrepreneurs with the highest honor IFA awards to individual franchisees, and we salute them for the tireless efforts to lift up all those they serve.”
From Operations Leader to Franchise Trailblazer
John launched his Wise Coatings franchise in October 2023, serving the Central Michigan region. Before joining the Wise Coatings family, John worked as a Director of Operations for a large Dental Service organization but always dreamed of owning his own business. Franchising with Wise Coatings gave John the perfect opportunity to build something of his own while bringing high-quality floor coating solutions to his community.
Where Innovation Meets Customer-Centric Excellence
Wise Coatings has rapidly become one of the nation’s best concrete floor coating services, known for its commitment to providing customized, high-quality results. The brand specializes in transforming spaces — garages, showrooms, warehouses — by delivering durable, beautiful floor coatings designed to last a lifetime.
At Wise Coatings, we believe success comes from a balance of quality products, strong franchisee relationships, and a customer-first mindset. From its inception, the brand has worked to foster an environment where franchisees like John can thrive while delivering exceptional service to their communitie.
Why Wise Coatings Stands Out
Founded in 2021, Wise Coatings has quickly emerged as a leader in the home services sector. From stunning garage floors to durable warehouse solutions, Wise Coatings offers superior products that are 4x more flexible and promote strong durability vs traditional epoxy flooring, ensuring longevity and quality for customers.
What sets Wise Coatings apart is its commitment to franchisee success. Through robust training programs, ongoing coaching, and access to proprietary products like PolyWise, the company ensures that every franchisee has the tools and resources to build a thriving business.
The Future of Wise Coatings
As Wise Coatings continues to expand, its mission remains clear: to provide world-class floor coating solutions while empowering franchisees to succeed in their local markets. With leaders like John Colon paving the way, the future of Wise Coatings is brighter than ever.
Here’s to celebrating the achievements of franchisees like John and to the continued growth of a brand committed to excellence, community impact, and innovation!
