Be Wise

Why Own a Wise Coatings Franchise Now

Epoxy Floor Franchise
Our Founders
For decades, Brandon Vaughn witnessed his own father’s drive and dedication owning/operating a small service-based business. For 33 years, his father ran his small business as a single employee. In 2011, his father was diagnosed with a serious illness that prevented him from performing the physical tasks required to keep his operations running. Brandon purchased the business with a promise to keep it running in order to support his parents. In under 6 seasons, Brandon grew the business from zero to over 70 employees, increasing revenues from $8k/mo to over $450k/mo. In 2017, he was awarded the S.B.A Small Business Person of the Year award for the state of Oregon.
Today, Brandon helps thousands of small business owners systemize and scale their companies through his company Conquer, which provides personalized mentorship and training programs for small business owners. Facilitated by CEOs and executives with real-world experience in small business growth, their Conquer program yielded an average of 77% year-over-year growth for participants in 2018 — a level of success that Brandon and the Conquer team will continue to inspire for years to come.
Today, he’s sharing the secrets behind his own success with Wise Coatings Franchises – designed to inspire a balanced entrepreneurial life through systems and coaching.

Whitney White has a passion for bringing businesses and their workplace culture to their full potential. She loves bringing the right people together, teaching them to communicate clearly and build productive and healthy relationships so that the business can thrive. As CEO of Wise Coatings, she dreams of making what seems like impossibilities blossom into true possibilities and success stories. After partnering with Brandon Vaughn in Wise Coatings, franchising seemed like the best natural step to help others achieve their dreams.

Whitney has earned a bachelor’s degree in Business Management from the University of Central Florida and a Master’s degree in Business in Accounting. Whitney is also a Level 2 DISC Certified Human Behavior Consultant – one of the leading tools in personality assessments available.
Whitney’s studies and training with DISC have enabled her to teach clients how to communicate best with their teams and create healthy, productive work cultures. She has also developed highly successful sales teams and thrives on implementing sustainable and effective business systems. Whitney’s coaching of business owners, their sales teams, and employees has led to many impressive accomplishments including growing an international brand to over 200 locations worldwide, designing and implementing systems for a multi-million dollar company, and more.
Whitney’s passion for business development stems from being a fourth-generation entrepreneur. Beyond her love of promoting communication in business, some other passions include animals, especially her dog, Gunner, and travel with her husband, Rob. Traveling to over seven countries in just the past four years seeing the world fills her cup with happiness.
The Wise Coatings Philosophy

Core Values




To make our partners wildly successful and have their business deliver them financial and time freedom to pursue their dreams
History & Growth

Portland, OR

You gotta start with one – Portland is where it all began.

St. Charles, MO

St. Charles believed in our coatings, and the floors in Missouri are now even brighter. Hear Their Story

Orlando, FL

You can’t spell homebase without B.A.S.E., Orlando eventually became our headquarters. We are big on our core values – Do you know all 4?

South Orlando, FL

As our brand is getting bigger, so is our reach. Say hello to our second location. We’re here to add a splash of color to Orlando’s vibrant scene!

Little Rock, AR

We are now in 4 states! Can you believe it? Wise Coatings is here to sprinkle more flake magic in Arkansas.

Loudon, VA

Get ready for some serious floor competition, Loudon. We’re now here in Virginia and we’re here to show you why we’re the best!

Columbia, MD

Practically neighbors with Loudon, Columbia is fired up and ready to transform your floors!

Bellevue, WA

West Coast represent! Of course we need to increase our presence up west, and Bellevue is just the right market.

Salt Lake City, UT

Utah, the mountains aren’t the only thing to admire now! We are finally here to make all surfaces shine.

Scottsdale, AZ

Perfect market that’s just right in metro Phoenix – it ain’t all desert in Arizona – We’re here and we are coming in hot!

Huntsville, AL

We are now in 10 states – celebrating our 10th location with Huntsville. Alabama, you better get ready.

Austin, TX

Howdy, Texas! Wise Coatings is here to add some Lone Star sparkle and give you dynamic floors!

Austin – West, TX

And because everything’s bigger in Texas, we’re doubling down on awesomeness with our second location in the West!

Raleigh, NC

North Carolina, we’re bringing our coating magic to your doorstep! Get ready to shine, Raleigh! Hear her story

Northern Utah

Second location in Utah? We are growing so fast! Hear from Waylon about Wise Training

Central Michigan

We’re sprinkling coating magic in Michigan – Central Michigan, prepare to be amazed! John’s jumping into Wise!

New Hampshire

Our very first location to take the entire state – Welcome Wise Coatings of New Hampshire. Get ready to Buffalo through both territories and come out on top!

North Detroit

Another one for Michigan! There is no competition here, just extending our mission to transform all surfaces in all of Michigan.

South Denver, CO

Our first in Colorado, and talk about coming in big – Two territories for South Denver and we’re thrilled about it! Brace yourselves for double the magic!

North Atlanta

Georgia, we’re bringing our coating expertise to your doorstep! North Atlanta, get ready to shine!

Hampton Roads

Another one in Virginia, we’re sailing into your harbor with some serious sparkle! Hampton Roads, get ready to shine bright!

North Denver

Denver, we’re not done with you yet! Wise Coatings is spreading joy to North Denver too! And just like South Denver – let’s come in big and let’s double the magic up north.

Gilbert, AZ

Arizona, we thought you needed a second location! Wise Coatings is here to make not only garages, but practically all surfaces shine in Gilbert!

Colorado Springs, CO

A third for Colorado? AMAZING! Colorado Springs is growing and so are we. Get ready for better looking floors, Colorado springs!

Baton Rouge, LA

Louisiana, we’re bringing flake magic to your garages. Baton Rouge is ready to heed the call.

Mobile, AL

We hit our 25th Franchise Owner and our 30th territory– Another milestone!! Mobile, are you excited with all the possibilities?

Greenville, SC

Hey ya’ll, we’re finally able to launch a South Carolina location! We’ll be floor coating — rain or shine.

Map Key

Our Solutions
Instant access to over 100 training videos for our partners and your Technicians, Sales, and Administrative teams.
Weekly accountability calls with your team will provide support and motivation for sales, executive level decision making and experience sharing.
Get a dedicated bookkeeper to keep your books clean, and work with our executive team to create and maintain your annual growth budget.
Built to streamline and modernize every aspect of running a business. CRM, Inventory and Payroll Solutions implemented for you.
We leverage national buying power for multiple locations and pass down the discounts exclusively to our Wise Franchise partners.
Wise Coatings is the Right Choice for You!
Our ideal owner candidate is likely to fit one of these profiles...
Some Franchisee Characteristics