Be Wise

Why Own a Wise Coatings Franchise Now

Epoxy Floor Franchise
Our Founders
For decades, Brandon Vaughn witnessed his own father’s drive and dedication owning/operating a small service-based business. For 33 years, his father ran his small business as a single employee. In 2011, his father was diagnosed with a serious illness that prevented him from performing the physical tasks required to keep his operations running. Brandon purchased the business with a promise to keep it running in order to support his parents. In under 6 seasons, Brandon grew the business from zero to over 70 employees, increasing revenues from $8k/mo to over $450k/mo. In 2017, he was awarded the S.B.A Small Business Person of the Year award for the state of Oregon.
Today, Brandon helps thousands of small business owners systemize and scale their companies through his company Conquer, which provides personalized mentorship and training programs for small business owners. Facilitated by CEOs and executives with real-world experience in small business growth, their Conquer program yielded an average of 77% year-over-year growth for participants in 2018 — a level of success that Brandon and the Conquer team will continue to inspire for years to come.
Today, he’s sharing the secrets behind his own success with Wise Coatings Franchises – designed to inspire a balanced entrepreneurial life through systems and coaching.

Whitney White has a passion for bringing businesses and their workplace culture to their full potential. She loves bringing the right people together, teaching them to communicate clearly and build productive and healthy relationships so that the business can thrive. As COO of Wise Coatings, she dreams of making what seems like impossibilities blossom into true possibilities and success stories. After partnering with Brandon Vaughn in Wise Coatings, franchising seemed like the best natural step to help others achieve their dreams.

Whitney has earned a bachelor’s degree in Business Management from the University of Central Florida and a Master’s degree in Business in Accounting. Whitney is also a Level 2 DISC Certified Human Behavior Consultant – one of the leading tools in personality assessments available.
Whitney’s studies and training with DISC have enabled her to teach clients how to communicate best with their teams and create healthy, productive work cultures. She has also developed highly successful sales teams and thrives on implementing sustainable and effective business systems. Whitney’s coaching of business owners, their sales teams, and employees has led to many impressive accomplishments including growing an international brand to over 200 locations worldwide, designing and implementing systems for a multi-million dollar company, and more.
Whitney’s passion for business development stems from being a fourth-generation entrepreneur. Beyond her love of promoting communication in business, some other passions include animals, especially her dog, Gunner, and travel with her husband, Rob. Traveling to over seven countries in just the past four years seeing the world fills her cup with happiness.
The Wise Coatings Philosophy

Core Values




To make our partners wildly successful and have their business deliver them financial and time freedom to pursue their dreams
History & Growth

Jan 2021

Established Wise Coatings

Apr 2021

Franchise Opportunities First Available

Jun 2021

First Franchise Territory in Frisco, Texas!

Sep 2021

Expanding again to St. Charles, MO Hear Their Story

Oct 2021

Franchise owner #3 in Orlando, FL

Dec 2021

Little Rock, AR franchise owner Justin Rue joined the brand – we are now in 5 Markets!

Jan 2022

Kicking off the new year with expansion into Loudoun, VA and Columbia, MD location with 2 new owners

Aug 2022

New Franchise Owner in Bellevue, WA – Expanding the West Coast!

Jan 2023

Opening Wise Coatings of Salt Lake City, UT

Feb 2023

New Franchisee in Scottsdale, AZ ; Welcoming John Shrein

Feb 2023

Signed Huntsville, AL – – Tenth Location!

April 2023

New Franchisee in Austin, TX!

April 2023

Celebrating 2 years since Franchising, with 11 fantastic partners across the Nation

May 2023

May 2023 Our Raleigh Location has joined us – and is majority owned by a Woman! Hear her story

June 2023

June 2023 Opening Up Northern Utah as lucky number 13! Hear from Waylon about Wise Training

July 2023

July 2023 Excited to Welcome Wise Coatings of Tacoma; Welcome Dereck!

July 2023

July 2023 First Franchisee in Michigan, John’s jumping into Wise!

July 2023

July 2023 We are now in 15 Markets across the US!

Aug 2023

Excited to serve the residents of New Hampshire

Sept 2023

Growing to the second location in Michigan

Oct 2023

We have awarded our official 18th location! Welcome Wise Coatings of Denver, Colorado!

Map Key

Our Solutions
Instant access to over 100 training videos for our partners and your Technicians, Sales, and Administrative teams.
Weekly accountability calls with your team will provide support and motivation for sales, executive level decision making and experience sharing.
Get a dedicated bookkeeper to keep your books clean, and work with our executive team to create and maintain your annual growth budget.
Built to streamline and modernize every aspect of running a business. CRM, Inventory and Payroll Solutions implemented for you.
We leverage national buying power for multiple locations and pass down the discounts exclusively to our Wise Franchise partners.
Wise Coatings is the Right Choice for You!
Our ideal owner candidate is likely to fit one of these profiles...
Some Franchisee Characteristics